Virtual Peer Pressure: How Avatars Affect Our Moral Choices

Summary: Researchers explored how group dynamics, including virtual avatars, impact individuals’ moral judgments. The study revealed that participants often altered their opinions to align with those of a group, whether the pressure came from real individuals or AI-controlled avatars in a virtual environment.

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NoomVibe_2024_03_22_22_28_28.mp4

Hakeem Ali-Bocas Alexander

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